Fulco Pratesi | Sustainability & Biodiversity | WWF

Fulco Pratesi | Sustainability & Biodiversity | WWF
Fulco Pratesi (1934–2024), founder of WWF Italy and a leading voice in environmental culture.
At the EIIS Summit, he shared a profound reflection on the inseparable connection between sustainability and biodiversity. In his talk, he emphasized how protecting nature is a necessary condition for humanity’s future and highlighted the crucial role of education in empowering new generations to care for the planet with responsibility and vision.
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Credits

A film by
Amedeo Greco
Developed within EIIS – European Institute for Innovation and Sustainability

1. Vision

We begin by analysing the idea and its objectives. We define a clear narrative direction and develop a tailored script that gives structure, coherence, and intention to the message.

2. Creation

We shape the narrative through a tailored production process. Every stage is carefully managed, from creative direction to the selection of the team, ensuring visual coherence and cinematic quality.

3. Result

The result is a video produced with high technical and narrative standards. A piece designed to communicate clearly, with authority and consistency with the identity of the project.