From within one of the world’s most iconic companies, Janine Thies explains how sustainability has become a strategic pillar for innovation at BMW. Through her personal and professional journey she highlights challenges and opportunities connected to the future of mobility — from circular economy and resource efficiency to the crucial role of global partnerships. This interview offers not just a reflection on the present, but a concrete look at how companies can turn vision and responsibility into actions that drive meaningful progress toward a more sustainable future.
Janine Thies (BMW) | Circular Economy & Sustainable Innovation
Janine Thies is a sustainability and circular economy professional at BMW Group, with experience in developing and communicating sustainable solutions within the automotive industry.
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Credits
A film by Amedeo Greco
Developed within EIIS – European Institute for Innovation and Sustainability
Shaping your vision, together.
Vision
We begin by analysing the idea and its objectives. We define a clear narrative direction and develop a tailored script, giving structure, coherence and intention to the message.
Creation
We bring the narrative to life through a bespoke production. We manage every phase, from artistic direction to crew selection, ensuring visual consistency and cinematic quality.
Result
The result is a video crafted to high technical and narrative standards. A piece designed to communicate clearly, authoritatively and in full alignment with the project’s identity.